Hi, I’m Yusra, founder of Core Belief Natural and a passionate advocate for clean, conscious living.

In 2013, I embarked on a journey to create a safe, chemical-free environment for my family after uncovering the harmful effects of synthetic ingredients in everyday beauty and skincare products. My family bathroom, like many others, was filled with carcinogens, artificial fragrances, and harmful preservatives that not only impacted our health but also the environment.

Determined to make a change, I began crafting simple, natural alternatives—skincare, body care, and even cleaning products—to replace the commercial brands I once relied on. What started as a personal mission soon grew into something bigger, as friends, family, and my Pilates clients fell in love with my creations. Their encouragement led to the birth of Core Belief Natural.

Today, my products are lovingly formulated with natural, organic ingredients that are pure, gentle, and designed to nourish the skin. Each product is carefully crafted to deliver radiant complexions while indulging the senses with delightful textures and aromas—all with a clear conscience.

At Core Belief Natural, beauty and wellness go hand in hand, proving that what’s good for your skin can also be good for the planet.